Author: Iris Strentz (page 1 of 6)

Ads.txt to Fight Domain Spoofing and Counterfeit Inventory


Programmatic advertising has raised the bar in the digital marketing environment, which leaves transparency as a big topic within the industry. The IAB Tech Lab has launched a new initiative called ads.txt., and this method sheds light on the process of buying and selling inventory. Let us have a closer look and see what it means.

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Market Survey: Media Consumption – News Sites Are Overtaking Facebook


In the past years, we have seen budgets for online marketing activities rise. News sites and social media channels such as Facebook are competing to grab the biggest slice of the budgets. Advertisers are seeking innovative and effective ways to reach their target groups across different channels.

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5 Key Takeaways from dmexco 2017


Dmexco 2017 is over! After two full days of discussion, trends and insights into the digital marketing environment, we saw many different topics emerging within the industry: digital disruption through voice control, transparency as a challenge for all parties, artificial intelligence as chance, using one’s own data sets and the still standing programmatic advertising as a long-term discussed topic.

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Video Advertising – the Holy Grail for Content Monetization?


Video advertising - new ways of content monetization

Video advertising – new ways of content monetization

The daily work of publishers is characterized by many challenges. Due to the rising count of ad blockers, discussions on fake news, and brand safety the demand for new solutions to increase traffic, website stickiness and optimize content monetization is growing.
Video advertising promises to overcome these issues. Moving picture is getting a big thing in the digital ads industry. But how can it help publishers to reach their goals?

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Infographic: 14 Quick Wins for Your Article Page Optimization


Article Page Optimization

Publishers are facing many challenges today. Banner blindness and the increasing number of ad blockers make it difficult to successfully reach target groups. Offering great content and monetizing it at the same time, is one of the biggest goals to achieve.

In order to be successful, the constant optimization of article pages is necessary. In the infographic below we have put together insights on how to build up your article page to keep user’s attention.

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4 Learnings from Online Marketing Rockstars Festival 2017


One week ago, the Online Marketing Rockstars Festival 2017 took place in Hamburg. It is one of the biggest events within the German digital marketing industry. Obviously, plista was also part of the conference to gather deeper insights on current developments, and participated at the content marketing panel to share our point of view.

Katharina Loukidis (Global Director Product Management of plista) on the state of content marketing

Katharina Loukidis (Global Director Product Management of plista) on the state of content marketing

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All About the Mix – Native Advertising Within the Media Mix


Various channels and platforms build the modern digital media mix. We often get asked where native advertising is sitting within the mix. In the following, we want to show you how you can benefit from native advertising and where it is positioned.

Native advertising in the media mix

Native advertising in the media mix (©iStockphoto.com/Elvetica)

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Outlook 2017 – What Comes Next


2017 has just begun and we are looking forward to this exciting year.

As written in our recap of 2016, even last year was full of news and trends for the digital advertising industry. 2017 promises to be as exciting as the past year.

Buzzwords like globalization, traffic shift to mobile, transparency, ad blocking, programmatic, and so on shape discussions within the digital advertising industry already.

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2016 Recap by plista – 3 Key Messages to Share


2016_at_plista_blog

The year 2016 at plista is coming to an end. But before getting to holidays and saying goodbye to the year we want to look back to the past 12 months with a 2016 recap by plista.

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The Native View 2016/2017 – 4 Things to Keep in Mind


The environment of digital advertising is changing fast. This year was full of news, trends, and developments. Now, as 2016 is coming to an end, we are looking back and note four learnings, we want to share with a native view in mind:
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