Video advertising – new ways of content monetization
The daily work of publishers is characterized by many challenges. Due to the rising count of ad blockers, discussions on fake news, and brand safety the demand for new solutions to increase traffic, website stickiness and optimize content monetization is growing.
Video advertising promises to overcome these issues. Moving picture is getting a big thing in the digital ads industry. But how can it help publishers to reach their goals?
Article Page Optimization
Publishers are facing many challenges today. Banner blindness and the increasing number of ad blockers make it difficult to successfully reach target groups. Offering great content and monetizing it at the same time, is one of the biggest goals to achieve.
In order to be successful, the constant optimization of article pages is necessary. In the infographic below we have put together insights on how to build up your article page to keep user’s attention.
One week ago, the Online Marketing Rockstars Festival 2017 took place in Hamburg. It is one of the biggest events within the German digital marketing industry. Obviously, plista was also part of the conference to gather deeper insights on current developments, and participated at the content marketing panel to share our point of view.
Katharina Loukidis (Global Director Product Management of plista) on the state of content marketing
Various channels and platforms build the modern digital media mix. We often get asked where native advertising is sitting within the mix. In the following, we want to show you how you can benefit from native advertising and where it is positioned.
Native advertising in the media mix (©iStockphoto.com/Elvetica)
2017 has just begun and we are looking forward to this exciting year.
As written in our recap of 2016, even last year was full of news and trends for the digital advertising industry. 2017 promises to be as exciting as the past year.
Buzzwords like globalization, traffic shift to mobile, transparency, ad blocking, programmatic, and so on shape discussions within the digital advertising industry already.
The year 2016 at plista is coming to an end. But before getting to holidays and saying goodbye to the year we want to look back to the past 12 months with a 2016 recap by plista.
The environment of digital advertising is changing fast. This year was full of news, trends, and developments. Now, as 2016 is coming to an end, we are looking back and note four learnings, we want to share with a native view in mind:
As data-driven content and an ad distribution platform, we analyze several GB of data every day. With our Native Insights, we offer you a new video format to inform you about trends and show you how to benefit from these data. As Christmas is getting closer, we will present interesting findings about the business around the 24th of December.
The Accelareted Mobile Pages (AMP) Project just celebrated its first birthday. In a case study on AMP, plista looks at the profits for publishers in detail.
We see it every day on our way to work: People waiting for the bus or sitting on the train, reading the news on their smartphones.
It is obvious that nowadays users prefer to consume information online, especially mobile. plista retraces this trend and observes a 10 times higher revenue growth in mobile ads within the last three years.
plista team at dmexco 2016
plista booth was well attended
plista coffe bar at the booth
Great talks at dmexco 2016
Wonderful plista booth at dmexco 2016
Visitors of dmexco admire the booth
CEO Jana Kusick in interview about advertising trends 2016 with campaign magazine
plista Crew at dmexco 2015
Market leaders, global players and future-oriented start-ups from the digital marketing sector made the dmexco 2016 a great success: More than 1,000 companies exhibited on September 14th and 15th in Cologne. Over 50,000 international visitors from the marketing, technology, creative and media sectors used the exhibition and conference as a business and information platform. We were part of this great event and want to outline 5 dmexco trends every marketer should know: