Programmatic advertising has raised the bar in the digital marketing environment, which leaves transparency as a big topic within the industry. The IAB Tech Lab has launched a new initiative called ads.txt., and this method sheds light on the process of buying and selling inventory. Let us have a closer look and see what it means.
Networking at plista booth
plista team with Sir Martin Sorrell
plista booth at dmexco 2017
Connecting at dmexco 2017
Great talks with Sir Martin Sorrell
Growing Programmatic with plista
Coffee bar at plista booth
healthy drinks at plista booth
Dmexco 2017 is over! After two full days of discussion, trends and insights into the digital marketing environment, we saw many different topics emerging within the industry: digital disruption through voice control, transparency as a challenge for all parties, artificial intelligence as chance, using one’s own data sets and the still standing programmatic advertising as a long-term discussed topic.
Video advertising – new ways of content monetization
The daily work of publishers is characterized by many challenges. Due to the rising count of ad blockers, discussions on fake news, and brand safety the demand for new solutions to increase traffic, website stickiness and optimize content monetization is growing.
Video advertising promises to overcome these issues. Moving picture is getting a big thing in the digital ads industry. But how can it help publishers to reach their goals?
Article Page Optimization
Publishers are facing many challenges today. Banner blindness and the increasing number of ad blockers make it difficult to successfully reach target groups. Offering great content and monetizing it at the same time, is one of the biggest goals to achieve.
In order to be successful, the constant optimization of article pages is necessary. In the infographic below we have put together insights on how to build up your article page to keep user’s attention.
One week ago, the Online Marketing Rockstars Festival 2017 took place in Hamburg. It is one of the biggest events within the German digital marketing industry. Obviously, plista was also part of the conference to gather deeper insights on current developments, and participated at the content marketing panel to share our point of view.
Katharina Loukidis (Global Director Product Management of plista) on the state of content marketing
Various channels and platforms build the modern digital media mix. We often get asked where native advertising is sitting within the mix. In the following, we want to show you how you can benefit from native advertising and where it is positioned.
Native advertising in the media mix (©iStockphoto.com/Elvetica)
2017 has just begun and we are looking forward to this exciting year.
As written in our recap of 2016, even last year was full of news and trends for the digital advertising industry. 2017 promises to be as exciting as the past year.
Buzzwords like globalization, traffic shift to mobile, transparency, ad blocking, programmatic, and so on shape discussions within the digital advertising industry already.
The year 2016 at plista is coming to an end. But before getting to holidays and saying goodbye to the year we want to look back to the past 12 months with a 2016 recap by plista.
The environment of digital advertising is changing fast. This year was full of news, trends, and developments. Now, as 2016 is coming to an end, we are looking back and note four learnings, we want to share with a native view in mind: