Author: Hannah Späth (page 1 of 4)

plista Native Talk #1: The Status of Native Advertising around the World


Native advertising goes global – the status of native advertising differs from country to country. In some markets it has become an essential part in the digital marketing mix, while in others it is still in the early stages of development. From London to Berlin over Hong Kong to New York: plista interviewed four native experts to gather insights about the current awareness and implementation of native ads.

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Digital Trends: 13 Mistakes To Avoid When You Create Native Ads for a Young Audience


13 Mistakes To Avoid When You Create Native Ads for a Young Audience

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Display, email marketing, social media & Co: various channels and platforms build the modern digital media mix. Native advertising has become an essential part in this landscape. Poor quality and bad timing can result in degradation of the user’s experience. Therefore, marketers should always be updated about the latest trends and mistakes to successfully reach their target audience. With this in mind this week’s topics are 13 mistakes to avoid when you create native ads for a young audience, how to improve email open rates, native advertising within the media landscape, 16 common social media marketing mistakes to avoid and more!

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Digital Trends: How to Select the Best Images for Your Content


Images and videos are essential in our visual world to reach a wider audience and to get people engaged. They need to be carefully planned and selected to add true value to your marketing mix. They should be visually appealing, relevant and appropriate for your company and the marketing channel. With this in mind this week’s topics are how to select the best images for your content, how reviews influence women’s shopping decisions, a guide to  for creating a 360-degree video and more!

Image: ©Stockphoto.com/MarySan

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Digital Trends: How to Perfect Your Brand Language


One of the ways brands can earn the right to be considered among the best, as well as differentiate themselves, is through ‘brand descriptors’, meaning the language they use has a vital impact on being viewed in this way. Consequently, it can be highly profitable for marketers to (re-)consider their brand language strategy. Today in plista Digital Trends we offer advices on how to perfect your brand language, an article about the goldfish conundrum, dealing with the short attention span of potential customers, an infographic on entrepreneurship, an outlook for 2017 and more!

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Digital Trends: 13 Logo Design Trends to Watch for in 2017


Logos have to fulfill a variety of demands: They have to be simple and at the same time transmit a brand’s identity. They have to be timeless and distinct, but still modern and consistent with contemporary graphic design trends. An infographic on design tendencies about the most influential logo trends will help marketers to prepare for 2017.

Today in plista Digital Trends we offer 13 logo trends to watch for in 2017, an interview on how to do mobile advertising, an article about the rise of the machines, 20 brand marketers you should follow on LinkedIn and more!

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Digital Trends: Technology Trends That Will Transform Content Marketing in 2017


2017 has just begun and it’s time to look back to get the key messages 2016 and find out which online marketing trends will shape the future. In particular, advances in tech, like artificial intelligence, Internet of Things, virtual reality, life streaming and e-commerce are likely to transform content marketing in 2017. Today in plista Digital Trends we offer 6 advances in tech, that are likely to shape the future of content marketing, an infographic about the different consumption of UGC, 20 types of evergreen content that produce lasting results for your business, a recap on 2016 and more!

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Digital Trends: Google Is Shifting to a Mobile-First Index – What Marketers Need to Know to Prepare


As mobile search queries surpassed desktop queries, Google is shifting to a Mobile-First Index! In order to be well prepared, marketers have to ensure they have a mobile-friendly website, consider if content should be adjusted for mobile and prioritize the factors that are important in this new Mobile-First Index. Today in plista Digital Trends we offer an article on how to prepare for Google’s Mobile-First Index,  an infographic about the major boost of programmatic this holiday season, a native view on 2016/2017,  50 best social media tools and more!

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Digital Trends: How to Capture Christmas Clicks


Christmas is about to come and advertisers are facing the great opportunity to increase their sales. Well prepared marketers can gain a lot of money now, if they follow the right strategy. Knowing, which product type works best at what time is a valuable insight for any marketer. Today in plista Digital Trends we offer a video on how to capture Christmas clicks, 10 key take-outs for native advertising success, an infographic on the essence of ecommerce email marketing, 8 facts about Google´s algorithm that you probably did not know yet and more!

Image: ©iStockphoto.com/Jane_Kelly, 7romawka7

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Digital Trends: How to Use Content Marketing to Enhance Brand Perception


Content marketing can be a powerful tool for marketers, given that its implementation is thought through and professional. In order to strengthen a brand’s perception by content, components like quality and brand trust have to be considered. Today in plista Digital Trends we offer 5 tips to enhance brand perception, a test on which jobs might be taken over by machines, a case study on mobile design optimization, an infographic about the most successful holiday marketing campaigns and more.

Image: ©iStockphoto.com/Bimbimkha007

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Digital Trends: 4 Steps to Avoid Ad Blocking


Ad blockers are a recurring problem for publishers and advertisers. As advertising revenue is essential for both sides, new solutions are indispensable. The IAB LEAN project shows an approach on how to deal with the issue in the future. Today in plista Digital Trends we offer 4 steps to avoid ad blocking, a survey on what gen z and millennials love and hate about instagram and snapchat, an infographic on how to reach holiday shoppers around Europe, an outlook on big data and more.

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