Native advertising goes global – the status of native advertising differs from country to country. In some markets it has become an essential part in the digital marketing mix, while in others it is still in the early stages of development. From London to Berlin over Hong Kong to New York: plista interviewed four native experts to gather insights about the current awareness and implementation of native ads.
Display, email marketing, social media & Co: various channels and platforms build the modern digital media mix. Native advertising has become an essential part in this landscape. Poor quality and bad timing can result in degradation of the user’s experience. Therefore, marketers should always be updated about the latest trends and mistakes to successfully reach their target audience. With this in mind this week’s topics are 13 mistakes to avoid when you create native ads for a young audience, how to improve email open rates, native advertising within the media landscape, 16 common social media marketing mistakes to avoid and more!
Images and videos are essential in our visual world to reach a wider audience and to get people engaged. They need to be carefully planned and selected to add true value to your marketing mix. They should be visually appealing, relevant and appropriate for your company and the marketing channel. With this in mind this week’s topics are how to select the best images for your content, how reviews influence women’s shopping decisions, a guide to for c
One of the ways brands can earn the right to be considered among the best, as well as differentiate themselves, is through ‘brand descriptors’, meaning the language they use has a vital impact on being viewed in this way. Consequently, it can be highly profitable for marketers to (re-)consider their brand language strategy. Today in plista Digital Trends we offer advices on how to perfect your brand language, an article about the goldfish conundrum, dealing with the short attention span of potential customers, an infographic on entrepreneurship, an outlook for 2017 and more!
Logos have to fulfill a variety of demands: They have to be simple and at the same time transmit a brand’s identity. They have to be timeless and distinct, but still modern and consistent with contemporary graphic design trends. An infographic on design tendencies about the most influential logo trends will help marketers to prepare for 2017.
Today in plista Digital Trends we offer 13 logo trends to watch for in 2017, an interview on how to do mobile advertising, an article about the rise of the machines, 20 brand marketers you should follow on LinkedIn and more!
2017 has just begun and it’s time to look back to get the key messages 2016 and find out which online marketing trends will shape the future. In particular, advances in tech, like artificial intelligence, Internet of Things, virtual reality, life streaming and e-commerce are likely to transform content marketing in 2017. Today in plista Digital Trends we offer 6 advances in tech, that are likely to shape the future of content marketing, an infographic about the different consumption of UGC, 20 types of evergreen content that produce lasting results for your business, a recap on 2016 and more!