Sometimes, less is more. In the digital world of today, users worldwide who browse the net desire quick and easy, eye-catching content to consume. With the vast and overwhelming amount of information readily available at the click of a Google search, today’s technology enables us to have immediate access. With that said, this leaves advertisers in a challenging position of fighting for the “attentive” slot of their target audience. Thankfully, there’s many great tips and tactics out there that you can try to push your campaigns through the roof and hook your audience to potentially convert. Here are 5 tips on how to get the most out of your creative ads.
From Banner to Native: a paradigm shift in advertising
For years, native has been and currently is on the continuous rise of beating out classic banner ads- why is that? With native ads’ placement seamlessly blending into its surrounding editorial content, it has been proven that users have a higher acceptance ad rate. Most importantly, since it’s unobtrusive, native ads not only mix well with its publisher site, powerful recommendation and programmatic technology nowadays help advertisers target and push relevant, interesting content to their users.
Native advertising garners a rise in user ad acceptance
Native ad formats are a great tool for advertisers to push their campaigns for brand awareness and performance. According to an online survey from VDZ, 80% of German users rate native advertising as a positive advertising medium, and indeed, native is also blooming worldwide. In addition, Statista shares that spending on native ads in the United States alone is expected to rise from 44 billion USD in 2016 to an expected 53 billion USD figure by the end of 2020.
Beyond native ad formats, it is also important to not lose sight of the other important elements of your campaign: your creatives. The convenient placement of native ads is great, however, the question left to think about is: how can I use my creative campaign content to achieve my business outcome goals?
1. Use the right images
A picture is worth a thousand words: the advertising power of visuals are undisputed. Therefore, the image of your creative is the first point of contact your target user makes with your campaign. Once your image captures your target’s interest, the user will then follow the flow of reading the text, and- hopefully- clicking your CTA.
- Avoid text and logos in the picture – they distract.
- Illustrate emotions-go for images that evoke positive feelings in the viewer, to immediately spark a connection.
- Front and center- push your focus product at the forefront to clearly emphasize what you’re visually selling.
- Aesthetic- pay attention to how you want to visually present your creative; think shapes, colors, avoid text on image, etc.
- Avoid bright colors- it may be visually painful for the user viewing your campaign on a screen, thus pushing them away.
2. Choose the right text
The success of the campaign depends largely on how much the reader feels addressed. Treat your headline and teaser text as if it’s a conversation starter
- Address a direct form of conversation and questions in your texts
- Get to the point, and formulate a clear call-to-action such as, “Profit now from our discount campaign,” or, “Contact us.”
- Align your campaign text to your strategy goals- what do you want your user to do?
3. Campaign roulette
Not every campaign entices users immediately. Since creative reception is perceived subjectively per every individual user, consider showcasing different variations of your campaign message and conduct A/B tests to see which versions had a higher impact.
- Create three to four ad layouts per campaign with different images and text. Try out different messages to see which one performs best.
4. Avoid media disruption
Be consistent and honest to your audience. If your campaign confuses users by providing a misleading creative and CTA landing page, this may hurt your performance metrics. Avoid the risk of losing trust and user interaction. Be sure to have a cohesive visual, text, and CTA link to communicate your message.
- Coordinate your ad and landing page with each other and make sure that the advertised offers are easy to navigate.
- In addition, keep your advertising promise and communicate consistently: if users do not find what they expect on your website, they will quickly abandon the visit.
5. Choose the best price
Be sure to know your campaign spending goals and strategy to help you achieve the best price of ad placement. Based on your cost-per-click model, get familiar with the process and amount of the budget, however, avoid setting it too low.
- Find the right budget balance that works best for you. Sometimes, the higher your budget, the more prominent your ad may appear visible to your target.
In conclusion, consider the right ad formats, target audience, and measurement of your KPIs to ensure a successful campaign! If you’re interested to learn more about native or need any consulting on your next campaign, reach out to our experts here.