Chatbots, interactive videos and native ads are on the rise in the marketing landscape. To take part of this innovative future of advertising, marketers need to know the challenges and benefits of these digital trends. With this in mind this week’s topics are chatbot meets native advertising, 3 creative examples of interactive videos, data-driven marketing is the key to success, how to select an influencer marketing marketplace and more!
Data-Driven Marketing – The Key to Success
Email-, tele-, radio- , print marketing & more: Nowadays, there are many different ways to advertise. Marketing is one of the most important success factors for a business. It ensures the success of the company in the long term by raising its name recognition and brand awareness and consequently increases its sales. But what is the best marketing strategy and how is it possible to address the right audience?
Sarah Greiner-Miethe is Senior HR Manager at plista, one-stop solution for native advertising. There she is among others responsible for the recruitment of new professionals from the IT area. Those are in high demand on the market and often are from foreign countries.
Here, she speaks about typical barriers which occur in the hiring process of new team members and gives tips for a successful recruitment of international employees.
Chatbots are enjoying great popularity these days and are helpful in many different situations: There is a company that launched a chatbot that helps people to improve their credit score for instance. Another one helps users to contest parking tickets that were unfairly issued. Chatbots can also help you order a pizza, or give you medical or legal advice.
Chatbots And Native – The Future of Advertising
In times of ad blockers and banner blindness publishers and advertisers have to offer great content, so their target groups aren’t bored. With this in mind this week’s topics are 14 quick wins for your article page optimization, 3 proofreading pointers, 4 mobile advertising challenges to keep an eye on and more!
Tips & Tricks to get the best out of your content distribution
To push branded content successfully, the right distribution is a key factor.
Through native content distribution, advertisers can offer their audience an added value and represent the brand as an expert of this topic. To achieve the objectives it is important to be aware of elementary facts. These can be crucial for the success of created ads and for reaching the right target group.
The shift from laptops to mobile devices, becoming first screen in the long-term, is not a secret anymore. Emarketer predicts mobile advertising to represent more than a third of total media ad spending in 2019. Also plista already generated a third of the revenue via mobile inventory in 2016.
Article Page Optimization
Publishers are facing many challenges today. Banner blindness and the increasing number of ad blockers make it difficult to successfully reach target groups. Offering great content and monetizing it at the same time, is one of the biggest goals to achieve.
In order to be successful, the constant optimization of article pages is necessary. In the infographic below we have put together insights on how to build up your article page to keep user’s attention.
One week ago, the Online Marketing Rockstars Festival 2017 took place in Hamburg. It is one of the biggest events within the German digital marketing industry. Obviously, plista was also part of the conference to gather deeper insights on current developments, and participated at the content marketing panel to share our point of view.
Katharina Loukidis (Global Director Product Management of plista) on the state of content marketing
Native advertising goes global – the status of native advertising differs from country to country. In some markets it has become an essential part in the digital marketing mix, while in others it is still in the early stages of development. From London to Berlin over Hong Kong to New York: plista interviewed four native experts to gather insights about the current awareness and implementation of native ads. Watch the video now!