Digital Trends: Why Creating a Personal Online Experience Is Crucial

3/4 of online customers get frustrated when website content doesn’t relate to their interests. So in order to stand out in an competitive landscape, marketers have to make web experience pleasant for users.  With this in mind this week’s topics in Digital Trends are: Why creating a personal online experience is crucial, infographics defined in 60 second, how to infuse your content with small stories for a big effect and a plista customer interview. Enjoy reading!

Digital Trends: Why Creating A Personal Online Experience Is Crucial

Image: ©iStockphoto.com/bakhtiar_zein

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plista Launch Party in North America

Great talks, a fantastic view and interesting insights: It was a pleasure to celebrate the plista US launch in New York with Xaxis and Light Reaction! Check out the photos here.

Do you want to learn more about plista? Check out our global website www.plista.com. You can find information about our native product portfolio in North America here. For any further questions you can contact us here.

 

Customer interview: “Native advertising has become an essential component in our online marketing mix”

If you want to succeed in online marketing, native advertising is a must. There are plenty of white papers and guides to native advertising, but how does it work in practice? In this interview, Marc Senges, Online Marketing Manager for Precon Services AG, shares insights into his company’s strategy and explains how plista can help increase direct sales, brand awareness and customer retention in the FMCG sector.

Marc Senges, Online Marketing Manager for Precon Services AG

Marc Senges, Online Marketing Manager for Precon Services AG

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Digital Trends: The 21 Point Checklist for Your SEO Success

Wouldn’t it be great to have the most relevant SEO advice all set up nicely in a checklist? The times of coordinating different pieces of information would suddenly be over. With this in mind this week’s topics are the 21 point checklist for cranking your ranking, the ABCs of compelling visual ads and 17 things people absolutely hate about your website.

The 21 Point Checklist for Your SEO Success

Image: ©iStockphoto.com/liravega

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Berlin Talent Summit 2016: Young talents at the plista office

Curious faces, smart questions and a lot of engagement – last week’s Berlin Talent Summit was a success for all participants. 30 out of 250 young European talents, pre-selected for this event, have visited us in our office in Berlin-Mitte to meet our IT-specialists and learn more about plista.

To kick-off the day, Tobias (Teamlead Core), Elisa (Head of AdServices) and Sarah (Manager Human Resources) gave a short introduction, and presented plista as a data-driven platform for native advertising solutions and content distribution.

Berlin Talent Summit 2016: plista introduction in our office

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Digital Trends: What You Should Know Before Sharing Your Content

When sharing content you expect a certain impact on your audience. As a first step there are different stats to keep in mind in order to be successful. Today in plista Digital Trends we show you the most important facts you should know before sharing your content, how to use audience data to power native ads and the difference between video marketing and video advertising.

Digital Trends: What You Should Know Before Sharing Content

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Digital Trends: 10 Content Marketing Mistakes You Should Avoid

Do you remember your worst Content Marketing mistakes? You probably do. So instead of adding more to them, you should pay attention when others talk about their failures and learnings. Today in plista Digital Trends we show you 10 mistakes content creators need to avoid, 12 must-listen marketing podcasts for entrepreneurs and how to use emotional advertising to get people to buy. Plus we explain to you how a TV news channel achieved 81% increase of eCPM through Native Design Optimization.

Digital Trends: 10 Content Marketing Mistakes You Should Avoid

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Case Study: TV News Channel Achieves 81% Increase of eCPM through Native Design Optimization

Case Study Publisher Native Design Optimization

User experience on websites is essential, so is a good ad experience. Publishers benefit from an attractive web design and a neat integration of ads, which leads to more page impressions, higher CTR and a greater length of stay. Our case study shows the major impact of design on widget performance and how plista can help publishers optimize their results.

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Digital Trends: How to Make the Most of Marketing Tools

Are you making the most of current marketing tools? In order to accomplish your marketing goals, an understanding of the tools at your disposal is crucial. With this in mind, this week’s topics are the most essential digital marketing tools, how to measure engagement the right way and 17 Content Creation Secrets that make a difference.

Digital Trends: Making the Most of Marketing Tools

Image: ©iStockphoto.com/-izabell-

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Case Study: Full plista Integration Increases Publisher’s KPIs up to 69%

plista_Publisher_CaseStudy_Grafik_KPI_EN

Recommending the most read articles is a common practice among publishers in order to offer relevant content to their visitors. But that is just one of various criteria that may have impact on readers choice. In comparison, plista’s proprietary Recommendation Technology takes also user-based information into account to target the individual interests of every reader. In a 10-month A/B test with a leading publisher’s, plista’s user-centric approach helped increase visible CTR and native ads revenue significantly.

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