Ads.txt to Fight Domain Spoofing and Counterfeit Inventory

Programmatic advertising has raised the bar in the digital marketing environment, leaving transparency as a big topic within the industry. The iab Tech Lab launched their ads.txt method as a way to shed some light on the process of buying and selling inventory. Let us have a closer look and see what it means.

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Market Survey: Media Consumption – News Sites Are Overtaking Facebook

In the past years, we have seen budgets for online marketing activities rise. News sites and social media channels such as Facebook are competing to grab the biggest slice of the budgets. Advertisers are seeking innovative and effective ways to reach their target groups across different channels.

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Native Programmatic Advertising for the Proactive Advertiser

Programmatic advertising has been a hot topic in the digital marketing industry for the past few years. It has been rapidly growing, principally within the U.S. Now expanding globally, going programmatic has tapped into various pools of advertisers and publishers. The global device usage has changed, particularly with mobile displays taking over the desktop. Today, we will have a look on why implementing native programmatic advertising  is useful from an advertiser’s perspective.

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Native Insights: Ad Consumption Behavior Germany

In October 2016 our data analytics team collected data from numerous ad impressions. With the help of this data we want to find out more about device trends and how the ad consumption behavior varies in different countries.

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5 Key Takeaways from dmexco 2017

Dmexco 2017 is over! After two full days of discussion, trends and insights into the digital marketing environment, we saw many different topics emerging within the industry: digital disruption through voice control, transparency as a challenge for all parties, artificial intelligence as chance, using one’s own data sets and the still standing programmatic advertising as a long-term discussed topic.

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How to Optimize Your Performance with Dynamic Creative Optimization

DCO - Several data feeds and personal parameters like current location, weather, daytime or device

Dynamic Creative Optimization

Tired of mass advertising, unsuitable content or impersonal ads? Uninteresting or flashy banners put a negative spin on your attitude towards online advertising?

Then you might be interested in an ad technology that suggests personalized real-time ads. We take a deeper look into the trend of dynamic creation and show you what it has to offer for you.

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Growing Programmatic – The Future of Digital Advertising

Growing Programmatic - The Future of Digital Advertising

Growing Programmatic – The Future of Digital Advertising

Lately, everyone is talking about programmatic advertising.  Proud to announce our SSP integration, a step forward to a native programmatic company. To shed some light on this topic and tell you some facts about programmatic advertising, we will show in this article why it is important for digital marketing and how plista is approaching it!

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Why In-Feed Ads Improve Your Performance

Performance Comparison: Below the Article Ad vs. In-Feed Ad

Performance Comparison: Below the Article Ad vs. In-Feed Ad

There are many different ad formats for your advertising message. Each has its own advantages and meets a certain need. Today we want to talk about a format that is sometimes underestimated but is actually very effective: the In-Feed Ad.

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Five dmexco Trends You Should Keep in Mind

It’s this time of the year again. More than 50.000 visitors and 1.000 exhibitors from all over the world will be at this years’ dmexco conference with the motto ‘Lightening the Age of Transformation’ in Cologne. Let’s have a look on this year’s trends which we think are important to have in mind for dmexco.

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Native Advertising vs. Content Marketing – Where Is the Difference?

How to differentiate between Native Advertising and Content Marketing?

In Online Marketing the terms native advertising and content marketing often get interchanged. But they describe different marketing approaches. To erase established uncertainties, let’s start with a definition by outlining some of the key differences.

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