Part 10 – Going Where plista Global Meets: 2018 International Conference Recap


We had an incredible time celebrating our 10th birthday. Our anniversary motto, “Ten Years of Adventures,” signifies our decade-long journey of being a part of the digital advertising industry. Over time, we have grown globally and ventured into 25+ markets, which boasts our internationality. Last week, we welcomed some of our international markets to join us at our Berlin headquarter to participate in our 2nd International Conference. Today, we’d like to recap our special coming-together.

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Part 9 – Happy Birthday to plista! Ten Years Past, Ten Years Moving Forward


Last week, we officially turned 10! To ring in our 10-year anniversary, we celebrated our continuous adventures as the global platform for data-driven native advertising in the industry. To continue the festivities, we will have our own internal international conference!

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Part 8 – plista Turns 10! Celebrating with 10 Fun Facts


On this day, ten years ago, a new startup was born: plista. Today, we have certainly grown up into a global establishment; Happy Birthday to us! Last time, we shared 10 facts and figures about us. This time, to celebrate, we would like to share 10 fun facts about plista! Become a “plista insider” and find out what we like to do on our free time and how much Club Mate we consume.

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A Gateway to the Relaxed User: Understanding the Power of Mobile Advertising


When was the last time you checked your cellphone? Are you using it now to read this article? If so, you are one of the many majority mobile device users that are constantly increasing within the masses worldwide. You may have been browsing your social media, checking an email, reading an article, or browsing your favorite webpage. The majority of mobile users experience exposure of hundreds of adverts and sponsored content every single day. Thus, we would like to discuss the importance of mobile advertising when it comes to online marketers targeting their message.

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Content Distribution: Things That Should Be Considered


Content marketing is the latest emergence in the industry, and it isn’t going to stop anytime soon. It is a powerful strategy to effectively target users depending on the quality content you put out. Today, we would like to share some tips on what you should consider when it comes to distributing your content. We will answer questions such as why making conscious decisions and considering the best ways for content distribution is important.

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Part 7 – plista Client Wishes for the Future


Over the last 10 years, we have been grateful to have so many clients working with us, whether they are publishers or advertisers worldwide. Not only is it about business, it is also about a trusting and efficient professional relationship. Over the years, plista has stayed true to committing to its clients and in delivering the best services as possible. Due to this, we are happy to see the reciprocation of our clients satisfied with our work. Therefore, today, for our 10 years plista blog special, we would like to share some thoughtful birthday wishes that our clients have sent us for plista’s future!

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Personalizing and Creatively Optimizing Your Campaigns with DCO


Advertisements have a quick 50/50 chance to “pitch” itself to online users once exposed. Upon first glance, an ad’s illustration and what it promotes yields the make-it-or-break-it factor for users. Ads connecting to the user is left to either be closed and skipped, or clicked on with interest.

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Part 6 – “Traveling” Through plista Teams around the World


With over 25 markets and over 200 employees worldwide, we are grateful and motivated to proudly stand as a global family. To help celebrate our anticipating 10th birthday, we asked our international, plistarian family to share a bit about themselves as we celebrate our diversity as the global platform for data-driven native advertising. Explore and “digitally travel” on through some of our international markets’ world and read on to learn more about our global plistarians and their respective markets.

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Video Ads: New Feature for Outstream Ads – Tripled Visibility with Sticky Ads


Visibility is key for advertisers and publishers to be able to earn more revenue and spread their message. This is why we have just upgraded our Outstream Ad widgets and added a new feature: Sticky Video. The Sticky Video feature displays videos on the bottom right of the screen as users scroll down. This feature is great for those who seek to promote their campaigns without weakening the user experience and has proven to help online marketers’ KPIs to do well. Let us explain to you how.

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Part 5 – Revisiting Four Creative and Fun plista Campaigns


In this week’s 10 Years plista, we wanted to share some of our clients’ most memorable and interesting campaigns. Over the last 10 years, we have grown in our technology, service, and of course our varied clientele. Read along and check out our picks of some of the most creative and fun campaigns created with our implemented plista widgets.

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