Berlin Talent Summit 2016: Young talents at the plista office

Curious faces, smart questions and a lot of engagement – last week’s Berlin Talent Summit was a success for all participants. 30 out of 250 young European talents, pre-selected for this event, have visited us in our office in Berlin-Mitte to meet our IT-specialists and learn more about plista.

To kick-off the day, Tobias (Teamlead Core), Elisa (Head of AdServices) and Sarah (Manager Human Resources) gave a short introduction, and presented plista as a data-driven platform for native advertising solutions and content distribution.

Berlin Talent Summit 2016: plista introduction in our office

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Digital Trends: What You Should Know Before Sharing Your Content

When sharing content you expect a certain impact on your audience. As a first step there are different stats to keep in mind in order to be successful. Today in plista Digital Trends we show you the most important facts you should know before sharing your content, how to use audience data to power native ads and the difference between video marketing and video advertising.

Digital Trends: What You Should Know Before Sharing Content

Image: ©iStockphoto.com/TCmake_photo

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Digital Trends: 10 Content Marketing Mistakes You Should Avoid

Do you remember your worst Content Marketing mistakes? You probably do. So instead of adding more to them, you should pay attention when others talk about their failures and learnings. Today in plista Digital Trends we show you 10 mistakes content creators need to avoid, 12 must-listen marketing podcasts for entrepreneurs and how to use emotional advertising to get people to buy. Plus we explain to you how a TV news channel achieved 81% increase of eCPM through Native Design Optimization.

Digital Trends: 10 Content Marketing Mistakes You Should Avoid

Image: ©iStockphoto.com/Jane_Kelly

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Case Study: TV News Channel Achieves 81% Increase of eCPM through Native Design Optimization

Case Study Publisher Native Design Optimization

User experience on websites is essential, so is a good ad experience. Publishers benefit from an attractive web design and a neat integration of ads, which leads to more page impressions, higher CTR and a greater length of stay. Our case study shows the major impact of design on widget performance and how plista can help publishers optimize their results.

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Digital Trends: How to Make the Most of Marketing Tools

Are you making the most of current marketing tools? In order to accomplish your marketing goals, an understanding of the tools at your disposal is crucial. With this in mind, this week’s topics are the most essential digital marketing tools, how to measure engagement the right way and 17 Content Creation Secrets that make a difference.

Digital Trends: Making the Most of Marketing Tools

Image: ©iStockphoto.com/-izabell-

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Case Study: Full plista Integration Increases Publisher’s KPIs up to 69%

plista_Publisher_CaseStudy_Grafik_KPI_EN

Recommending the most read articles is a common practice among publishers in order to offer relevant content to their visitors. But that is just one of various criteria that may have impact on readers choice. In comparison, plista’s proprietary Recommendation Technology takes also user-based information into account to target the individual interests of every reader. In a 10-month A/B test with a leading publisher’s, plista’s user-centric approach helped increase visible CTR and native ads revenue significantly.

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VISIONEERS at the ‪plista‬ office: Syrian‬ Cooking Dinner with refugees and employees

On March 8th and 15th the plista mensa was full of delicous food, interesting people and arabic music. plista hosted a Syrian Cooking Dinner for refugees and employees. VISIONEERS  made this happen, a company with the mission to empower professionals to tackle global challenges by connecting the striving business scene with the charitable world.
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Digital Trends: Create Better Content than your Competitors

Content marketing is everywhere. Therefore, it is necessary to create better content than others. Today in plista Digital Trends we show you which optimization techniques will help to be one step ahead of your competitors. On top of that, we explain the 4 must-have SEO hacks for better mobile marketing, the astounding growth of podcasting from 2003 to 2016 and how content distribution is the key to content marketing success.

Digital Trends: Create Better Content than your Competitors

Image: ©iStockphoto.com/anttohoho

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Infographic Content Distribution: The Key to Content Marketing Success

Infografik_Content_Distribution_plista_Blog_EN

Even unique and creative content remains useless if it does not reach the right users. Therefore, content distribution is a key factor for the success of content marketing campaigns. Brands can make use of various instruments to increase the reach of their content. Alongside owned and earned media, paid content distribution in particular allows for precise targeting of relevant users. Beside owned and earned media, paid content distribution in particular allows for precise targeting of relevant users. Our infographic “Content Distribution: The Key to Content Marketing Success” visualizes the importance and benefits of content distribution as an essential part of a digital brand strategy.

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Digital Trends: Get the Checklist for your Business Social Media Strategy

The internet behavior had been shifting on a global scale in 2015. Marketers and companies need to use Facebook, Twitter, Youtube & Co professionally and create engaging content to stay effective. So this week we present a checklist for your business social media strategy and help you find out which content is better for you – new or already existing content.

Digital Trends: Get the Checklist for your Business Social Media Strategy

picture: ©iStockphoto.com/anttoniu

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