Infographic: 14 Quick Wins for Your Article Page Optimization

Article Page Optimization

Publishers are facing many challenges today. Banner blindness and the increasing number of ad blockers make it difficult to successfully reach target groups. Offering great content and monetizing it at the same time, is one of the biggest goals to achieve.

In order to be successful, the constant optimization of article pages is necessary. In the infographic below we have put together insights on how to build up your article page to keep user’s attention.

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4 Learnings from Online Marketing Rockstars Festival 2017

One week ago, the Online Marketing Rockstars Festival 2017 took place in Hamburg. It is one of the biggest events within the German digital marketing industry. Obviously, plista was also part of the conference to gather deeper insights on current developments, and participated at the content marketing panel to share our point of view.

Katharina Loukidis (Global Director Product Management of plista) on the state of content marketing

Katharina Loukidis (Global Director Product Management of plista) on the state of content marketing

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plista Native Talk #1: The Status of Native Advertising around the World

Native advertising goes global – the status of native advertising differs from country to country. In some markets it has become an essential part in the digital marketing mix, while in others it is still in the early stages of development. From London to Berlin over Hong Kong to New York: plista interviewed four native experts to gather insights about the current awareness and implementation of native ads.

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Digital Trends: 13 Mistakes To Avoid When You Create Native Ads for a Young Audience

13 Mistakes To Avoid When You Create Native Ads for a Young Audience

©iStockphoto.com/Lightcome

Display, email marketing, social media & Co: various channels and platforms build the modern digital media mix. Native advertising has become an essential part in this landscape. Poor quality and bad timing can result in degradation of the user’s experience. Therefore, marketers should always be updated about the latest trends and mistakes to successfully reach their target audience. With this in mind this week’s topics are 13 mistakes to avoid when you create native ads for a young audience, how to improve email open rates, native advertising within the media landscape, 16 common social media marketing mistakes to avoid and more!

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All About the Mix – Native Advertising Within the Media Mix

Various channels and platforms build the modern digital media mix. We often get asked where native advertising is sitting within the mix. In the following, we want to show you how you can benefit from native advertising and where it is positioned.

Native advertising in the media mix

Native advertising in the media mix (©iStockphoto.com/Elvetica)

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Digital Trends: How to Select the Best Images for Your Content

Images and videos are essential in our visual world to reach a wider audience and to get people engaged. They need to be carefully planned and selected to add true value to your marketing mix. They should be visually appealing, relevant and appropriate for your company and the marketing channel. With this in mind this week’s topics are how to select the best images for your content, how reviews influence women’s shopping decisions, a guide to  for creating a 360-degree video and more!

Image: ©Stockphoto.com/MarySan

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Digital Trends: How to Perfect Your Brand Language

One of the ways brands can earn the right to be considered among the best, as well as differentiate themselves, is through ‘brand descriptors’, meaning the language they use has a vital impact on being viewed in this way. Consequently, it can be highly profitable for marketers to (re-)consider their brand language strategy. Today in plista Digital Trends we offer advices on how to perfect your brand language, an article about the goldfish conundrum, dealing with the short attention span of potential customers, an infographic on entrepreneurship, an outlook for 2017 and more!

http://www.istockphoto.com/de/Madedee, lattesmileing

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5 Reasons to See Digital Advertising in a Different Light

With 3,4 billion users worldwide in 2016 the internet is one of the strongest mediums. Consequently digital advertising is ubiquitous. The user is confronted with all different types of ads at any time. But this does not meet the approval of everyone and therefore ad blockers are enjoying great popularity and usage rises. Online advertisement has much more to offer than annoying inappropriate content. Here are 5 reasons to see online ads in a different light:

5 Reasons to see digital advertising in a different light

5 Reasons to see digital advertising in a different light

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Outlook 2017 – What Comes Next

2017 has just begun and we are looking forward to this exciting year.

As written in our recap of 2016, even last year was full of news and trends for the digital advertising industry. 2017 promises to be as exciting as the past year.

Buzzwords like globalization, traffic shift to mobile, transparency, ad blocking, programmatic, and so on shape discussions within the digital advertising industry already.

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Digital Trends: 13 Logo Design Trends to Watch for in 2017

Logos have to fulfill a variety of demands: They have to be simple and at the same time transmit a brand’s identity. They have to be timeless and distinct, but still modern and consistent with contemporary graphic design trends. An infographic on design tendencies about the most influential logo trends will help marketers to prepare for 2017.

Today in plista Digital Trends we offer 13 logo trends to watch for in 2017, an interview on how to do mobile advertising, an article about the rise of the machines, 20 brand marketers you should follow on LinkedIn and more!

http://www.istockphoto.com/de/erhui1979

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