5 Key Takeaways from dmexco 2017

Dmexco 2017 is over! After two full days of discussion, trends and insights into the digital marketing environment, we saw many different topics emerging within the industry: digital disruption through voice control, transparency as a challenge for all parties, artificial intelligence as chance, using one’s own data sets and the still standing programmatic advertising as a long-term discussed topic.

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How to Optimize Your Performance with Dynamic Creative Optimization

DCO - Several data feeds and personal parameters like current location, weather, daytime or device

Dynamic Creative Optimization

Tired of mass advertising, unsuitable content or impersonal ads? Uninteresting or flashy banners put a negative spin on your attitude towards online advertising?

Then you might be interested in an ad technology that suggests personalized real-time ads. We take a deeper look into the trend of dynamic creation and show you what it has to offer for you.

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Growing Programmatic – The Future of Digital Advertising

Growing Programmatic - The Future of Digital Advertising

Growing Programmatic – The Future of Digital Advertising

Lately, everyone is talking about programmatic advertising.  Proud to announce our SSP integration, a step forward to a native programmatic company. To shed some light on this topic and tell you some facts about programmatic advertising, we will show in this article why it is important for digital marketing and how plista is approaching it!

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Why In-Feed Ads Improve Your Performance

Performance Comparison: Below the Article Ad vs. In-Feed Ad

Performance Comparison: Below the Article Ad vs. In-Feed Ad

There are many different ad formats for your advertising message. Each has its own advantages and meets a certain need. Today we want to talk about a format that is sometimes underestimated but is actually very effective: the In-Feed Ad.

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Five dmexco Trends You Should Keep in Mind

It’s this time of the year again. More than 50.000 visitors and 1.000 exhibitors from all over the world will be at this years’ dmexco conference with the motto ‘Lightening the Age of Transformation’ in Cologne. Let’s have a look on this year’s trends which we think are important to have in mind for dmexco.

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Native Advertising vs. Content Marketing – Where Is the Difference?

How to differentiate between Native Advertising and Content Marketing?

In Online Marketing the terms native advertising and content marketing often get interchanged. But they describe different marketing approaches. To erase established uncertainties, let’s start with a definition by outlining some of the key differences.

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Native Insights: Ad Consumption Behavior UK

Native Insights: Ad Consumption UK

Native Insights: Ad Consumption UK

With billions of impressions per month we collect billions of data. To give you an impression on how this data can be used, we created the following graphic on the ad consumption behavior in UK. The data was collected by our data analytics team in October 2016.

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Native Insights: Ad Consumption Behavior Australia

Native Insights: Ad Consumption Australia

Native Insights: Ad Consumption Australia

Our data analytics team analyzed more than 11 billions ad impressions  from October 2016. Based on this analysis we created the following infographic on ad consumption behavior and trends in device usage during the day.

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Semantic vs. Behavioral Targeting: What is Best?

Semantic vs. Behavioral Targeting

Semantic vs. Behavioral Targeting

The right targeting is an indispensable component of native advertising. It is a type of online marketing that is aligned to a certain audience. It is placed in a way that the advertisement is only shown to that particular user group. Contextual text advertising enables a reduction of scattering losses while doing online advertisement.

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Native Insights: Infographic Global Ad Consumption Behavior

Native Insights: Global Device Usage

Native Insights: Global Device Usage

Native Advertising is omnipresent: Ads are shown on different devices at any time. For advertisers this brings up different questions such as “Which is the preferred type of device globally?” or “Are there any differences between the device usages in Europe, Asia or Australia?”

Our Native Insights series continues and gives answers to these questions. plista did a comparison of the global digital ad consumption behavior and put a special focus on the type of devices and at which time they are used in Germany, the Netherlands, UK, Australia and China.

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