Programmatic advertising has raised the bar in the digital marketing environment, leaving transparency as a big topic within the industry. The iab Tech Lab launched their ads.txt method as a way to shed some light on the process of buying and selling inventory. Let us have a closer look and see what it means.
Programmatic advertising has been a hot topic in the digital marketing industry for the past few years. It has been rapidly growing, principally within the U.S. Now expanding globally, going programmatic has tapped into various pools of advertisers and publishers. The global device usage has changed, particularly with mobile displays taking over the desktop. Today, we will have a look on why implementing native programmatic advertising is useful from an advertiser’s perspective.
In October 2016 our data analytics team collected data from numerous ad impressions. With the help of this data we want to find out more about device trends and how the ad consumption behavior varies in different countries.
Networking at plista booth
plista team with Sir Martin Sorrell
plista booth at dmexco 2017
Connecting at dmexco 2017
Great talks with Sir Martin Sorrell
Growing Programmatic with plista
Coffee bar at plista booth
healthy drinks at plista booth
Dmexco 2017 is over! After two full days of discussion, trends and insights into the digital marketing environment, we saw many different topics emerging within the industry: digital disruption through voice control, transparency as a challenge for all parties, artificial intelligence as chance, using one’s own data sets and the still standing programmatic advertising as a long-term discussed topic.
Dynamic Creative Optimization
Tired of mass advertising, unsuitable content or impersonal ads? Uninteresting or flashy banners put a negative spin on your attitude towards online advertising?
Then you might be interested in an ad technology that suggests personalized real-time ads. We take a deeper look into the trend of dynamic creation and show you what it has to offer for you.
Growing Programmatic – The Future of Digital Advertising
Lately, everyone is talking about programmatic advertising. Proud to announce our SSP integration, a step forward to a native programmatic company. To shed some light on this topic and tell you some facts about programmatic advertising, we will show in this article why it is important for digital marketing and how plista is approaching it!
Performance Comparison: Below the Article Ad vs. In-Feed Ad
There are many different ad formats for your advertising message. Each has its own advantages and meets a certain need. Today we want to talk about a format that is sometimes underestimated but is actually very effective: the In-Feed Ad.
It’s this time of the year again. More than 50.000 visitors and 1.000 exhibitors from all over the world will be at this years’ dmexco conference with the motto ‘Lightening the Age of Transformation’ in Cologne. Let’s have a look on this year’s trends which we think are important to have in mind for dmexco.
In Online Marketing the terms native advertising and content marketing often get interchanged. But they describe different marketing approaches. To erase established uncertainties, let’s start with a definition by outlining some of the key differences.