One of the major future topics that can be identified in the online world are chatbots. Knowing, what they are and what their potential implementation means for prospective developments is essential. Today in plista Digital Trends we offer 7 things marketing pros need to know about chatbots, a case study on AMP, an ebook about influencer marketing and more.
The Accelareted Mobile Pages (AMP) Project just celebrated its first birthday. In a case study on AMP, plista looks at the profits for publishers in detail.
We see it every day on our way to work: People waiting for the bus or sitting on the train, reading the news on their smartphones.
It is obvious that nowadays users prefer to consume information online, especially mobile. plista retraces this trend and observes a 10 times higher revenue growth in mobile ads within the last three years.
A picture is worth a thousand words. In order to create compelling content in a viral world, you can`t miss photos and graphics in your marketing strategy. With this in mind this week’s topics are 7 free stock-photo sites, why infographics should be part of your SEO strategy, native advertising survey 2016 and 2 essential elements of irresistible content.
Image: ©iStockphoto.com/Jennifer Borton
To create interesting content for their target group, marketers need to know the latest digital trends, receive information from people who talk directly to the audience on a daily basis and apply content tricks to boost customer engagement. With this in mind this week’s topics are 10 content tips to transform passive visitors into engaged buyers,
plista team at dmexco 2016
plista booth was well attended
plista coffe bar at the booth
Great talks at dmexco 2016
Wonderful plista booth at dmexco 2016
Visitors of dmexco admire the booth
CEO Jana Kusick in interview about advertising trends 2016 with campaign magazine
plista Crew at dmexco 2015
Market leaders, global players and future-oriented start-ups from the digital marketing sector made the dmexco 2016 a great success: More than 1,000 companies exhibited on September 14th and 15th in Cologne. Over 50,000 international visitors from the marketing, technology, creative and media sectors used the exhibition and conference as a business and information platform. We were part of this great event and want to outline 5 dmexco trends every marketer should know:
More industry consolidation will lead to native advertising success
Native advertising means one thing to Brits and another thing to a Chinese audience. Europeans consume content differently than Americans. For native content to truly go native, understanding and working with cultural differences is pivotal.
Next week the dmexco 2016 will open its doors for the “Who´s Who” of the digital economy in order to present the latest trends. Every Marketer should be prepared in order to conduct successful negotiations, to create engaging content and to talk about essential marketing tools and ad formats.
Digital Marketing Exposition & Conference 2016 we´re coming!
The time has come: the dmexco (digital marketing exposition & conference) 2016 will open its doors for the “Who´s Who” of the digital economy in order to present the latest trends. With over 50,000 expected visitors, more than 950 trade fair exhibitors from all over the world, and an exposure area measuring 85,000 m² once again all records will be broken. As a permanent part, plista will also be part of this year’s event and, therefore, we will present our latest digital solutions and technologies; to be specific, at booth E-059 in the exhibition hall 7.
The most recent reinvention of native advertising bridges the gap between native and real-time, data-driven advertising. This represents a better strategy for marketers to understand and engage their target audiences while still relying on the success of content-related marketing approaches such as native advertising. That’s also where programmatic comes in. Publishers and marketers can come together to offer high quality content, enhanced relevancy and unobtrusive advertisements at scale. Check out our infographic to learn how the Rise of Data Driven Native Advertising can help marketers as well as publishers achieve their goals.