Digital Trends: 10 Content Tips to Transform Passive Visitors into Engaged Buyers

To create interesting content for their target group, marketers need to know the latest digital trends, receive information from people who talk directly to the audience on a daily basis and apply content tricks to boost customer engagement. With this in mind this week’s topics are 10 content tips to transform passive visitors into engaged buyers, 4 ways your sales team can help your content marketing, 5 trends from the dmexco 2016 every marketer should know and more.

plista Digital Trends: 10 Content Tips to Transform Passive Visitors into Engaged Buyers

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Programmatic, Native Advertising, Mobile & Co: 5 Trends from the dmexco 2016 Every Marketer Should Know

Market leaders, global players and future-oriented start-ups from the digital marketing sector made the dmexco 2016 a great success:  More than 1,000 companies exhibited on September 14th and 15th in Cologne. Over 50,000 international visitors from the marketing, technology, creative and media sectors used the exhibition and conference as a business and information platform. We were part of this great event and want to outline 5 dmexco trends every marketer should know:

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Native going native: A brief to fit 1000 countries

Plista Gründer und Management Shooting by Robert Wunsch

More industry consolidation will lead to native advertising success

Native advertising means one thing to Brits and another thing to a Chinese audience. Europeans consume content differently than Americans. For native content to truly go native, understanding and working with cultural differences is pivotal.

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Digital Trends: Negotiations Strategies & Content Tricks Every Marketer Should Know for dmexco

Next week the dmexco 2016 will open its doors for the “Who´s Who” of the digital economy in order to present the latest trends. Every Marketer should be prepared in order to conduct successful negotiations, to create engaging content and to talk about essential marketing tools and ad formats.

Digital Trends: Negotiations Strategies & Content Tricks Every Marketer Should Know

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Infographic: Which Native Ad Format is the right one?

Infographic: Which Native Ad Format is the right one

Today’s native landscape comprises various types of ad formats. The more choices available, the more difficult it is for media planners to choose the right native ad format for their campaigns.

What kind of marketing goals is an OutstreamAd suitable for? What are the differences compared to a Native VideoAd placed within a widget below an article? When is Native RecommendationAd the right choice?

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Out to set records: dmexco 2016

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Digital Marketing Exposition & Conference 2016 we´re coming!

The time has come: the dmexco (digital marketing exposition & conference) 2016 will open its doors for the “Who´s Who” of the digital economy in order to present the latest trends. With over 50,000 expected visitors, more than 950 trade fair exhibitors from all over the world, and an exposure area measuring 85,000 m² once again all records will be broken. As a permanent part, plista will also be part of this year’s event and, therefore, we will present our latest digital solutions and technologies; to be specific, at booth E-059 in the exhibition hall 7.

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Infographic: Rise of Data Driven Native Advertising

data-Infographic: Rise of Data Driven Native Advertisingnative-2

The most recent reinvention of native advertising bridges the gap between native and real-time, data-driven advertising. This represents a better strategy for marketers to understand and engage their target audiences while still relying on the success of content-related marketing approaches such as native advertising. That’s also where programmatic comes in. Publishers and marketers can come together to offer high quality content, enhanced relevancy and unobtrusive advertisements at scale. Check out our infographic to learn how the Rise of Data Driven Native Advertising can help marketers as well as publishers achieve their goals.

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Native Advertising vs. Content Marketing – Where Is the Difference?

In Online Marketing Native Advertising and Content Marketing are often used as synonyms although they describe different marketing approaches. But can you tell the difference? Let’s shed more light on the matter and start with a definition.

Image Native Advertising vs Content Marketing

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Cannes Lions 2016: plista meets Xaxis at “The Programmatic 401: Creative Convergence”

Interesting insights about data and technology, great talks and fantastic weather: It was a pleasure to  be part of “The Programmatic 401: Creative Convergence” on the 22th of June at the Cannes Lions International Festival of Creativity. With top speakers such as Sir Martin Sorell, CEO of WPP,  the Xaxis’ event was a huge success and gathered over 175 visitors from the industry.

Nicolas Bidon, Global CEO of ‪plista‬, participated in the  panel “Dynamic Creative & the Power of Self-Assembling Ads” and discussed the link between data and creativity in advertising. Check out the photos and the video here.

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Digital Trends: How to Create a Successful YouTube Channel

In order to publish good and engaging content, marketers need to focus on building up their channels the right way. Following detailed step by step guides can help you with that. With this in mind this week’s topics are: How to create a successful YouTube channel, 16 innovative content formats that audiences and publishers love and a 10-step guide for running an Instagram contest.

Digital Trends: How to Create a successful YouTube Channel

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