Infographic: Which Native Ad Format is the right one?

Infographic: Which Native Ad Format is the right one

Today’s native landscape comprises various types of ad formats. The more choices available, the more difficult it is for media planners to choose the right native ad format for their campaigns.

What kind of marketing goals is an OutstreamAd suitable for? What are the differences compared to a Native VideoAd placed within a widget below an article? When is Native RecommendationAd the right choice?

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Out to set records: dmexco 2016

Digital Marketing Exposition & Conference 2016 we´re coming!

dmexco 2016 plista banner

The time has come: the dmexco (digital marketing exposition & conference) 2016 will open its doors for the “Who´s Who” of the digital economy in order to present the latest trends. With over 50,000 expected visitors, more than 950 trade fair exhibitors from all over the world, and an exposure area measuring 85,000 m² once again all records will be broken. As a permanent part, plista will also be part of this year’s event and, therefore, we will present our latest digital solutions and technologies; to be specific, at booth E-059 in the exhibition hall 7.

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Infographic: Rise of Data Driven Native Advertising

data-Infographic: Rise of Data Driven Native Advertisingnative-2

The most recent reinvention of native advertising bridges the gap between native and real-time, data-driven advertising. This represents a better strategy for marketers to understand and engage their target audiences while still relying on the success of content-related marketing approaches such as native advertising. That’s also where programmatic comes in. Publishers and marketers can come together to offer high quality content, enhanced relevancy and unobtrusive advertisements at scale. Check out our infographic to learn how the Rise of Data Driven Native Advertising can help marketers as well as publishers achieve their goals.

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Native Advertising vs. Content Marketing – Where Is the Difference?

In Online Marketing Native Advertising and Content Marketing are often used as synonyms although they describe different marketing approaches. But can you tell the difference? Let’s shed more light on the matter and start with a definition.

Image Native Advertising vs Content Marketing

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Cannes Lions 2016: plista meets Xaxis at “The Programmatic 401: Creative Convergence”

Interesting insights about data and technology, great talks and fantastic weather: It was a pleasure to  be part of “The Programmatic 401: Creative Convergence” on the 22th of June at the Cannes Lions International Festival of Creativity. With top speakers such as Sir Martin Sorell, CEO of WPP,  the Xaxis’ event was a huge success and gathered over 175 visitors from the industry.

Nicolas Bidon, Global CEO of ‪plista‬, participated in the  panel “Dynamic Creative & the Power of Self-Assembling Ads” and discussed the link between data and creativity in advertising. Check out the photos and the video here.

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Digital Trends: How to Create a Successful YouTube Channel

In order to publish good and engaging content, marketers need to focus on building up their channels the right way. Following detailed step by step guides can help you with that. With this in mind this week’s topics are: How to create a successful YouTube channel, 16 innovative content formats that audiences and publishers love and a 10-step guide for running an Instagram contest.

Digital Trends: How to Create a successful YouTube Channel

Image: ©iStockphoto.com/chinzogzag

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New plista publisher dashboard with real-time insights

As a partner of thousands of publishers worldwide, one of plista’s main objectives is to support website operators with a 360° service and help them get the most out of their websites. Therefore, we have fundamentally revised our publisher dashboard: With its user-friendly interface and a vast range of features, the new dashboard provides plista publishers with even more comprehensive insights and real-time analytics.

plista Publisher Dashboard

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Digital Trends: 54 Must-Have Content Writing Tips and Tools

How can you write content which your audience actually enjoys reading? If you want to find the right words for them, you should keep on practicing and listen to the lessons other marketers share with you. With this in mind this week’s topics are: 54 content writing tips, tools and examples, the do’s and don’ts of social media market research and 20 must-have mobile apps for busy digital marketers.

plista Digital Trends: 54 Content Writing Tips

Image: ©iStockphoto.com/blossomstar

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Jumping, crawling and running: plista at XLETIX 2016

20 keen plistarians joined the XLETIX Challenge 2016 again at the Offroadpark Berlin/Brandenburg. Jumping, crawling and running together strengthens the team immensely. What we have gone through the 2,5 hours obstacle run, you can see in our video:


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Digital Trends: Why Creating a Personal Online Experience Is Crucial

3/4 of online customers get frustrated when website content doesn’t relate to their interests. So in order to stand out in an competitive landscape, marketers have to make web experience pleasant for users.  With this in mind this week’s topics in Digital Trends are: Why creating a personal online experience is crucial, infographics defined in 60 second, how to infuse your content with small stories for a big effect and a plista customer interview. Enjoy reading!

Digital Trends: Why Creating A Personal Online Experience Is Crucial

Image: ©iStockphoto.com/bakhtiar_zein

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