<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>plista Blog</title>
	<atom:link href="http://blog.plista.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://blog.plista.com</link>
	<description>(re)think performance</description>
	<lastBuildDate>Fri, 04 May 2012 12:54:42 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0.3</generator>
		<item>
		<title>Jana Kusick becomes Director Cooperations</title>
		<link>http://blog.plista.com/2012/05/jana-kusick-becomes-director-cooperations/</link>
		<comments>http://blog.plista.com/2012/05/jana-kusick-becomes-director-cooperations/#comments</comments>
		<pubDate>Fri, 04 May 2012 12:54:42 +0000</pubDate>
		<dc:creator>Tora Soederlind</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://blog.plista.com/?p=2084</guid>
		<description><![CDATA[We’re pleased to announce that Jana Kusick, formerly Head of Publisher Sales, has with immediate effect taken over the position of Director Cooperations here at plista. In this newly created role, Kusick will take on the overall responsibility for the development and expansion of both online and mobile strategic partnerships. She will also oversee the [...]]]></description>
		<wfw:commentRss>http://blog.plista.com/2012/05/jana-kusick-becomes-director-cooperations/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Power of Recommendations: Personalize This</title>
		<link>http://blog.plista.com/2012/04/power-of-recommendations-personalize-this/</link>
		<comments>http://blog.plista.com/2012/04/power-of-recommendations-personalize-this/#comments</comments>
		<pubDate>Fri, 13 Apr 2012 08:40:52 +0000</pubDate>
		<dc:creator>Tora Soederlind</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://blog.plista.com/?p=2079</guid>
		<description><![CDATA[It’s official: personal recommendations are the most trusted form of communication when it comes to consumer behavior. According to a recent report on ‘Trust in Advertising’ by the research company Nielsen, 88% of those surveyed stated that a recommendation from a friend would entice them towards a product or service, with online consumer reviews coming [...]]]></description>
		<wfw:commentRss>http://blog.plista.com/2012/04/power-of-recommendations-personalize-this/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>plista ready to conquer the Swiss market</title>
		<link>http://blog.plista.com/2012/03/plista-ready-to-conquer-the-swiss-market/</link>
		<comments>http://blog.plista.com/2012/03/plista-ready-to-conquer-the-swiss-market/#comments</comments>
		<pubDate>Mon, 12 Mar 2012 15:30:04 +0000</pubDate>
		<dc:creator>Tora Soederlind</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://blog.plista.com/?p=2068</guid>
		<description><![CDATA[The plista-team is looking forward to attending Swiss Online Marketing, the major Swiss Trade Fair for digital marketing, in Zürich this week. As plista is expanding into the Swiss market, several meetings with big publishers and publishing houses have already been scheduled. “We’re looking forward to gaining more high quality publishers as we expand into [...]]]></description>
		<wfw:commentRss>http://blog.plista.com/2012/03/plista-ready-to-conquer-the-swiss-market/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>plista adds SlideAds and FlyAds to product portfolio</title>
		<link>http://blog.plista.com/2012/02/plista-adds-slideads-and-flyads-to-product-portfolio/</link>
		<comments>http://blog.plista.com/2012/02/plista-adds-slideads-and-flyads-to-product-portfolio/#comments</comments>
		<pubDate>Wed, 22 Feb 2012 10:54:18 +0000</pubDate>
		<dc:creator>Tora Soederlind</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://blog.plista.com/?p=2062</guid>
		<description><![CDATA[From the 1st of March, two new plista ad formats will become available:  SlideAds and FlyAds. These innovative, performance-based ad formats will enable advertisers to increase positive brand perception through targeted advertising. The ad formats can be modified and adapted to the individual needs of each advertiser, and publishers who want to profit from the [...]]]></description>
		<wfw:commentRss>http://blog.plista.com/2012/02/plista-adds-slideads-and-flyads-to-product-portfolio/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>plista and Goldbach Audience launch the ‚Austrian Performance Network’</title>
		<link>http://blog.plista.com/2012/02/plista-and-goldbach-audience-launch-the-%e2%80%9aaustrian-performance-network%e2%80%99/</link>
		<comments>http://blog.plista.com/2012/02/plista-and-goldbach-audience-launch-the-%e2%80%9aaustrian-performance-network%e2%80%99/#comments</comments>
		<pubDate>Wed, 08 Feb 2012 10:27:38 +0000</pubDate>
		<dc:creator>Tora Soederlind</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://blog.plista.com/?p=2055</guid>
		<description><![CDATA[We are delighted to announce that plista is partnering with Goldbach Audience, the Austrian Display, Performance, InGame and Mobile-Marketing specialist. Starting immediately, Goldbach will extend its own offer by implementing plista’s innovative RecommendationAds solution. The newly created Austrian Performance Network will offer customers in Austria performance-based advertising models on a CPC-basis, and includes high-quality titles [...]]]></description>
		<wfw:commentRss>http://blog.plista.com/2012/02/plista-and-goldbach-audience-launch-the-%e2%80%9aaustrian-performance-network%e2%80%99/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>plista welcomes new Sales Director Dirk Schacht</title>
		<link>http://blog.plista.com/2012/01/plista-welcomes-new-sales-director-dirk-schacht/</link>
		<comments>http://blog.plista.com/2012/01/plista-welcomes-new-sales-director-dirk-schacht/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 11:15:49 +0000</pubDate>
		<dc:creator>Tora Soederlind</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://blog.plista.com/?p=2048</guid>
		<description><![CDATA[We are very pleased to announce that Dirk Schacht has joined plista as the new Sales Director. Dirk will be responsible for heading up the sales department, winning new clients and partners and generally strengthening the sales side of things. With over 10 years’ experience, Dirk was the ideal candidate for the position- one we [...]]]></description>
		<wfw:commentRss>http://blog.plista.com/2012/01/plista-welcomes-new-sales-director-dirk-schacht/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

