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	<title>plista Blog &#187; Advertiser</title>
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	<description>(re)think performance</description>
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		<title>Recovering Data</title>
		<link>http://blog.plista.com/2011/11/recovering-data/</link>
		<comments>http://blog.plista.com/2011/11/recovering-data/#comments</comments>
		<pubDate>Fri, 11 Nov 2011 10:03:18 +0000</pubDate>
		<dc:creator>Tora Soederlind</dc:creator>
				<category><![CDATA[Advertiser]]></category>
		<category><![CDATA[Publisher]]></category>
		<category><![CDATA[plista]]></category>
		<category><![CDATA[behavioural advertising]]></category>
		<category><![CDATA[CTR]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[data tracking]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[online-marketing]]></category>
		<category><![CDATA[Recommendation Ads]]></category>
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		<guid isPermaLink="false">http://blog.plista.com/?p=1725</guid>
		<description><![CDATA[Last week I wrote about the heated reactions that followed the announcement of Visa and MasterCard’s potential plans to sell their purchase information data to advertisers. I argued that the outrage was based on misinformed notions of data use, fed by the various media stories that have been cropping up at regular intervals to put [...]]]></description>
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		<title>Time to Unthink</title>
		<link>http://blog.plista.com/2011/10/time-to-unthink/</link>
		<comments>http://blog.plista.com/2011/10/time-to-unthink/#comments</comments>
		<pubDate>Fri, 28 Oct 2011 14:46:29 +0000</pubDate>
		<dc:creator>Tora Soederlind</dc:creator>
				<category><![CDATA[Advertiser]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Publisher]]></category>
		<category><![CDATA[plista]]></category>
		<category><![CDATA[behavioral targeting]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[data tracking]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[online-marketing]]></category>
		<category><![CDATA[Recommendation Ads]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media network]]></category>
		<category><![CDATA[unthink]]></category>

		<guid isPermaLink="false">http://blog.plista.com/?p=1701</guid>
		<description><![CDATA[In the last few weeks, the Orwellian-named new social media network ‘Unthink’ has tried hard to stir up interest as a real contender to the Facebook social media throne. The reason for Unthink’s brassy attitude in stepping into the ring with Facebook (and Google+) is that it’s confident in its punch: namely, the promise that [...]]]></description>
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		<title>Governance und neue Konzepte. Auch im Marketing?</title>
		<link>http://blog.plista.com/2011/10/governance-und-neue-konzepte-auch-im-marketing/</link>
		<comments>http://blog.plista.com/2011/10/governance-und-neue-konzepte-auch-im-marketing/#comments</comments>
		<pubDate>Thu, 27 Oct 2011 15:12:37 +0000</pubDate>
		<dc:creator>Felix Dollase</dc:creator>
				<category><![CDATA[Advertiser]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://blog.plista.com/?p=1696</guid>
		<description><![CDATA[Es gibt Begriffe, die werden umso wichtiger, je unscharfer und flexibler verwendbar sie sind. Ein solches begriffliches Konzept, eine Theorie wäre zu viel gesagt, ist momentan die Governance. Das hört man im Fernsehen, damit schmeißt die Firmenleitung um sich, da steckt irgendwie Government drin, aber so richtig weiß man dann doch nicht, weshalb der Begriff [...]]]></description>
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		<title>Siri und das Marketing 3.0</title>
		<link>http://blog.plista.com/2011/10/siri-und-das-marketing-3-0/</link>
		<comments>http://blog.plista.com/2011/10/siri-und-das-marketing-3-0/#comments</comments>
		<pubDate>Mon, 17 Oct 2011 12:45:22 +0000</pubDate>
		<dc:creator>Felix Dollase</dc:creator>
				<category><![CDATA[Advertiser]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Publisher]]></category>
		<category><![CDATA[plista]]></category>

		<guid isPermaLink="false">http://blog.plista.com/?p=1678</guid>
		<description><![CDATA[Am vergangenen Freitag war es endlich wieder soweit. Bei einem nächtlichen Bummel durch einige deutsche und internationale Großstädte ließen sich die verschiedensten Menschen beim Wildcampen beobachten. Statt dem Motto „Back to the roots“ war jedoch technischer Fortschritt und totale Vernetzung der alle verbindende Faktor. Statt die Zelte an einem See aufzuschlagen, wurden die Stühle mit [...]]]></description>
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		<title>To Like or not to Like: Social Media Advertising</title>
		<link>http://blog.plista.com/2011/10/to-like-or-not-to-like-social-media-advertising/</link>
		<comments>http://blog.plista.com/2011/10/to-like-or-not-to-like-social-media-advertising/#comments</comments>
		<pubDate>Wed, 12 Oct 2011 10:10:34 +0000</pubDate>
		<dc:creator>Tora Soederlind</dc:creator>
				<category><![CDATA[Advertiser]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Publisher]]></category>
		<category><![CDATA[Recommendation Ads]]></category>
		<category><![CDATA[social media advertising]]></category>
		<category><![CDATA[targeting]]></category>
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		<guid isPermaLink="false">http://blog.plista.com/?p=1668</guid>
		<description><![CDATA[The online world has been abuzz with debate over the last few weeks in reaction to the announcements made by social media rivals Google+ and Facebook. Google threw down the gauntlet and opened up Google+ to everyone, whilst Facebook in turn announced several changes to its site during the F8 developer’s conference. The two giants [...]]]></description>
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		<title>The rise of Advertainment: Video Advertising one to watch</title>
		<link>http://blog.plista.com/2011/10/the-rise-of-advertainment-video-advertising-one-to-watch/</link>
		<comments>http://blog.plista.com/2011/10/the-rise-of-advertainment-video-advertising-one-to-watch/#comments</comments>
		<pubDate>Wed, 05 Oct 2011 10:22:05 +0000</pubDate>
		<dc:creator>Tora Soederlind</dc:creator>
				<category><![CDATA[Advertiser]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Publisher]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[online-marketing]]></category>
		<category><![CDATA[plista]]></category>
		<category><![CDATA[video ads]]></category>
		<category><![CDATA[video advertising]]></category>

		<guid isPermaLink="false">http://blog.plista.com/?p=1651</guid>
		<description><![CDATA[Last week was filled with video-related announcements. From Accuen adding video DSP TubeMogul to its toolkit to SpotXchange and BrightRoll making their video ad inventory real time biddable to Google expanding AdWords for video, anyone who is anyone in the online advertising world will have gotten the picture: video advertising is one to watch. Research [...]]]></description>
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