- von Tora Söderlind
- Feb 8, 2012
We are delighted to announce that plista is partnering with Goldbach Audience, the Austrian Display, Performance, InGame and Mobile-Marketing specialist. Starting immediately, Goldbach will extend its own offer by implementing plista’s innovative RecommendationAds solution.
The newly created Austrian Performance Network will offer customers in Austria performance-based advertising models on a CPC-basis, and includes high-quality titles from both companies’ portfolios such as SPIEGEL ONLINE, BUNTE, XING and Bazar, amongst others. An easy-to-use self-service booking platform is now available for the network.
Participating publishers will receive the benefits of plista’s recommendation technology through the personalized RecommendationAds, which not only increase revenue, but also traffic and the duration of the visits.
Other publishers and advertisers can join the network at any time. Major partners are already negotiating to join, so the network will expand significantly over the next few weeks.