plista GmbH honoured as a leading European TMT company

ZURICH, Switzerland – 27 August 2010 – The plista GmbH was named as a finalist today for the inaugural 2010 Bully Award honouring the leading European technology, media and telecommunications (TMT) companies as presented by White Bull Summits.

A total of sixty European companies were named as finalists for the 2010 Bully Award. The deserving finalists were selected from a pool of entries that included hundreds of nominated European TMT companies. The finalists fall into three categories:

• Yearlings: firms that seek or have received angel/seed rounds or equivalent; classic start-ups
• Young Bulls: firms that seek or have received Series A financing; early stage companies
• Longhorns: post Series A firms; growth stage companies

“The Bully Award finalists were selected first and foremost for values of excellence and innovation in the TMT sector,” stated Farley Duvall, Founder and Chairman of White Bull Summits. “Each firm has been recognized as a leader in its field, with a bright business proposition and meaningful market strategies, driven by a rich understanding of customer needs and technological solutions.”

“We’re thrilled and honoured to be named a Bully Award finalist, and to be recognized as one of the leading TMT companies in Europe,” stated Dominik Matyka, CEO plista GmbH. “It’s both exciting and validating to be named a finalist for this prestigious award, and we accept and share it with the entire plista company and community.”

plista developed a new, preference-based form of online-advertising, which offers innovative strategies for publishers and advertisers, to market their websites and products. User-relevant content is linked with relevant context, which causes a CTR of 8 to 12 %.

“We searched for the ‘wily beast’ we believe lives inside all successful businesses,” adds Duvall. “We’ve carefully reviewed seed, angel, early-stage and growth-stage companies and chosen those firms as finalists that we believe have demonstrated clear potential for further growth, and are particularly deserving of a moment in the spotlight.”

Thirty winners (ten winners per category) will be announced live at the inaugural, invitation-only White Bull Summit 2010, Pathways to Exit event in Barcelona, September 20 – 22 at the Dolce Sitges hotel and resort.

For a complete list of the 2010 White Bull Bully Award finalists, please visit www.whitebull.com/latest.

About plista GmbH:

plista is following the mission to be an efficient, target-oriented and dynamic allocator of content, products, advertising and user in the internet. plista’s function is to support proprietors of websites (publishers) and Advertisers to deliver their content and ads without wasting coverage and to increase their performance.

About White Bull Summits

White Bull’s aim is not simply to produce events. White Bull is here to help companies succeed. Built upon the extensive knowledge and network of its founders and advisers, and in the spirit of the “wily beast” that lives inside all successful businesses, White Bull offers a community that brings together the best and the brightest – Europe’s top technology and media leaders, entrepreneurs, innovators, investors, and visionaries. White Bull will respond to the needs and wants of the Technology, Media and Telecommunications (TMT) sector, while providing a forum for ongoing discussion. For more information, please visit White Bull at http://whitebull.com, on Facebook or follow White Bull on Twitter @whitebullsummit.

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Media Contacts:

Jennifer Hicks
Ink Communications for White Bull Summits
Jennifer@theinkstudio.com

Mindy M. Hull
Mercury Global Partners for White Bull Summits
mindy@mercuryglobalpartners.com
Tel. +31 62 504 7680

plista GmbH (http://www.plista.com)
Torstraße 33
10119 Berlin
Phone:            +49 (0) 30 4737 5370
Mail:                me@plista.com